Loose Women is to become an all-female question time show according to rumors out of ITV. Several people face losing their jobs, including Carol Vorderman and Coleen Nolan, as ITV hones in on the real audience of the show — women who want answers to female-only questions.
ITV are reportedly set to axe many of Loose Women’s current hosts in a bid to boost ratings.
Lisa Maxwell, Sherrie Hewson and Jamelia Davis are some of the presenters facing the chop as bosses try to give the show a younger and fresher feel.
Newcomer Myleene Klass, Carol Vorderman and Coleen Nolan reportedly aren’t safe from the axe either.
Martin Frizell, ex-GMTV chief, has been brought in to save the show, and while many hosts could be out the door, he is said to be keen on keeping Kaye Adams, Nadia Sawalha, Ruth Langsford and Jane Moore.
The move comes amid reports that Loose Women’s ratings has plummeted from 2 million at its peak to 700,000 recently.
A source revealed to The Mirror: ‘Martin is a massive hiring for the network and he will not fail at increasingly the popularity of Loose Women.
‘He will be starting with immediate effect and is working closely with Helen Warner [ITV’s current director of daytime] to make the show great again.
‘Martin knows the show has to change. Panellists such as Lisa and Sherrie are seen as the old guard and he wants a refresh. He wants a good mix between serious and fluff.
‘It will become far more newsy and a little bit like an all-woman Question Time.
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Loose Women is slated to become an all-female question time according to sources at ITV, as several people stand to lose their jobs at the show. The show is in a period of transition in the minds of its producer and we’ll keep an eye on the official changes as they happen.