ITV Adds Second-Screen Apps

ITV has added three new “second screen” apps that let you interactively participate in it’s programming. These second screen apps are based around ITV’s three shows “Who Dares Sings,” “Four Weddings” and “Hell’s Kitchen.” This shows how mobile technology is extending the reach of traditional television networks such as ITV.

ITV Second Screen

ITV Studios Global Entertainment is launching three new second-screen apps for some of its top series this week at MIPTV in Cannes, France.

Created in partnership with the cross-media company Screenz, ITVS GE has debuted new apps for “Who Dares Sings,” “Four Weddings” and “Hell’s Kitchen.”

Each app features content related to the shows, such as the opportunity to sing along with the songs featured in “Who Dares Sings,” rate the weddings featured in “Four Weddings” or get the recipes from “Hell’s Kitchen.”

The apps will also be adapted for local markets to offer international broadcast partners expanded content and a new way to engage with viewers beyond the television screen.

“We are thrilled to be partnering with digital pioneer Screenz in this exciting initiative and look forward to offering a digital package to broadcasters that extends our offering, enhances viewer loyalty and turns TV show viewers into TV brand consumers,” says Jean-Philippe Randisi, executive vice president and director of consumer products, ITVS GE.

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ITV’s three new second screen apps are an innovative way to engage people with broadcast television. No longer do you have to just watch!  You can participate and be part of the show right in your own home.  What do you think about screen apps? Do you have any?  I’d like a Dr. Who screen app please!  How about you?